Video Engages Even the Laziest Buyers

Video engages even the laziest buyers. Video is a very powerful tool, and it’s only increasing in popularity. A study has shown that 83 per cent of businesses that use videos as a marketing strategy receive a very strong return on their investment. The days of people wanting to read endless blog posts on the importance of a product and its features are beginning to fade away. If you have a great product that you want to sell, then show it in action.

Here are some of the reasons that video marketing will help you attract even the laziest buyers.

Videos Create More Leads And Sales

One of the most obvious reasons for diving into video marketing is that it has a direct impact on leads and sales. Recent studies have shown that 74 per cent of people who watched an explainer video, bought the product.

Case-in-point. If you have an exciting product that is sure to wow people, make a how-to video, and leads that are looking to buy will buy your product.

Videos Aren’t Faceless, And Therefore They Build Trust

Videos show your team at work. They show the faces of your company, and this helps build trust with those who are looking to purchase your product. A lot of blogs are faceless, and even if they contain some great information, people are less likely to simply trust words on a screen.

People want to meet your team and see them in action. Make the videos fun and engaging, and you’ll attract the clientele that you’re looking for.

Videos Get A High Rank On Search Engines

Google loves videos. Research shows that you’re 53 per cent more likely to show up on the first page of Google if you have a video embedded on your website. The first page of Google is where users start and end their journey. Without a high rank on Google, you will not be seen.

This goes great for lazy buyers as well. They’re looking to search a few keywords in Google and then get the perfect video to show up at the top of the search page. Google likes videos, and they like trustworthy content. If you can give them both, the chances of your rank getting higher, increase significantly.

Videos Are Perfect For Mobile Users

Videos are mobile users’ best friend. YouTube reports show that mobile video consumption rises 100 per cent every year. People love to open their phones and get the video that they’re looking for right away.

Smartphone usage is getting higher every year, and so is the number of videos. Put that together and you have a lot of videos and a lot of mobile users. This is a great way to attract even the laziest buyers. All they need to do is open their phones, and see a video that’s marketing your product.

Videos are the next great marketing tool. They’re growing every year and they’re showing no signs of slowing down.