The Importance of Video Marketing

The Importance of Video Marketing

This article explores the Importance of Video Marketing. Video marketing is a rapidly growing field within the business world. Video is more engaging than text-based content and is far more valuable for SEO purposes. The facts and figures bear out the importance of video marketing and explain why your company should adopt video marketing strategies if it hasn’t done so already.

Nealy Ninety-Five Percent of Marketers Use Video Marketing

A recent study showed that ninety-two per cent of marketers thought that video generation and distribution was an important strategy for their marketing campaigns. This figure has grown nearly eighty per cent since 2015 and is still on the rise. Video marketing is important because it has a great return on investment. In fact, eighty-eight per cent of marketers said video marketing showed a positive ROI year to year. This is compared to only thirty-three per cent of marketers saying the same in 2015.

The Average Consumers Spends One Hundred Minutes a Day Watching Online Videos

Video is important from more than just a sales standpoint. Video is more available and far more consumed than any text-based content such as blogs or articles. The average consumer spends nearly two hours watching video per day which is up nineteen per cent from the previous year. Consumption of video content is one of the most rapidly growing trends in business and in consumer habits today, and it’s only going to grow as video content becomes more prevalent and prolific. The rapid growth of video is also fueling increased demand from advertisers, meaning larger profit margins for companies who utilize video content.

A Whopping Ninety-Nine Percent of Marketers Will Continue to Use Video in 2021

Nearly every single marketer polled reported that video wasn’t going anywhere in their marketing strategy. The staggering statistic can be attributed to the absolutely consistent return on investment that video presents marketers. In addition to the return of video usage, another ninety-five per cent of markets said that they would either maintain or increase their video budget going into 2021, and fifty-nine per cent of marketers who aren’t using video will start using video come next year. This trend clearly points to increased using of video for the foreseeable future, but it also means your company should do whatever it takes to stand out from the crowd.

Consumers Want Videos to Reflect their Interests

Consumers aren’t just watching videos for entertainment. Videos today represent a significant portion of the consumer’s decision-making process. To successfully persuade consumers to use your company’s products or services, you need to create a video which speaks to them on a personal level. Consumer expectations must be met in terms of video quality and content to ensure your audience is relating to your video efforts. Nearly fifty per cent of consumers said they want the videos they watch to reflect the specific products and services they’re interested in or already own.

Video Advertisements are Getting Longer

While conventional wisdom tells us that attention spans are shrinking across the board, this trend seems to be reversed when it comes to the length of advertisements. Sixty-six per cent of video advertisements were thirty seconds long at the end of 2019. This figure climbed from fifty-five per cent in 2018 and has already shown another increase in 2020. This lengthening of ad time means marketers are comfortable in feeling that consumers are paying attention to videos even with dwindling attention spans, which goes to show the power of video over more conventional advertising channels.

Video marketing is more important now than ever before. More videos are being produced, which are being watched by more people on a global basis than at any time in the past. For an effective marketing campaign, your company needs to implement video which is high quality and speaks to the personal desires of your customer base.