Video SEO

Video SEO creation is being utilized more and more by businesses who want the most out of their marketing strategies. There are several key reasons to switch to a video-heavy marketing paradigm, but one of the most important and prominent is the SEO revolution. SEO is critical for any business, no matter how large or small in today’s world and video will enhance your SEO in a number of distinct and unique ways.

Google Loves Video

Google is the king of the SEO landscape, ruling with an iron fist – what they say, goes. Right now, Google’s algorithm absolutely loves video content because it views videos as more “unique” than text-based content like blogs and articles. Additionally, Google values the quality of your content and the relevancy to your customers and other users. If you implement a great mix of text-based and video-based content which is consistently high quality and answers the questions users online are asking, Google will give your site and company preferential treatment on the results page.

Videos Generate Traffic

Another large factor Google uses to rank your website is the amount of traffic it generates per day. After all, a website with high traffic volume is clearly doing something right, and a generalized base of users will find their content engaging and interesting. You can increase the amount of traffic to your site by uploading quality videos on a consistent basis. Users are far more likely to visit and stay on pages which have one or more videos featured than those with only plain text, which is why many B2B and B2C businesses are launching their own video sites and heavily investing into their video content. The more content you make, the more traffic you’ll receive, which will boost your company’s SEO.

Video Drives Engagement and Length of Stays

Quality and quantity of videos aren’t the only metrics Google uses to measure the relevancy of your site. The time people spend browsing through your website is a great determinant for how you’ll rank on Google’s search result page. One of the best methods for getting people to stay longer on your site is to pepper in a few videos throughout your pages. These will engage customers and drive their focus in whichever direction you choose while getting them to stay put on individual pages for a longer amount of time. Additionally, consumers are far more likely to watch a video than they are to read a blog or article, even if the video is supplementing information for the written content of the page.

Videos Drive Sharing and Connectivity

One of the great marvels of the internet is the ability to link to and from sites with relevant information. Videos are particularly valuable for this function, as people are far more likely to share videos with friends and family than they are articles or blogs. These links will drive additional traffic and expand the reach of your company beyond the demographics you may be currently trying to reach. There are many platforms which survive on the sharing of video content, such as YouTube, Facebook, Instagram, and Twitter. These platforms trade millions of video content an hour and link back to homepages with ease and simplicity.

Enhance Your SEO’s Value

So far, these tips have been geared toward improving your general SEO, so your website ranks as high as possible within Google’s search results. There’s another key metric to SEO, however, which videos will go a long way to enhance. The quality of your SEO refers to converting potential clients into concrete, paying customers, and videos are great at doing this. Consumers are twice as likely to buy a product or service after watching a video about their purchase. Placing videos directly on your homepage can help drive sales and increase your conversion rate; people simply trust video sources more than text sources.

If your company hasn’t pulled the trigger on a quality, well-planned video marketing campaign, there’s never been a better time to start. Videos can help improve your Company’s SEO at all levels and propel your sales within only a few weeks.