How Important Is Video Marketing?

Just how important is video marketing at the moment? Companies today are trying everything they can to attract new customers and boost sales. One of the most effective strategies being used today is the implantation of video into marketing campaigns. Video has a host of benefits which will enhance your business and attract new customers from several different areas.

Video Enhances Conversion Rates

The primary reason to add videos to your website and sales campaigns is the fact that they increase your bottom line, full stop. Adding a product video to your landing page can increase conversions by a staggering eighty per cent. This increase in conversion leads directly to a massive boom in sales and increased customer satisfaction. Marketers believe videos increase sales because trust and credibility are built when customers can see the product in action.

Videos Increase Return on Investment

In a recent poll, eighty-three per cent of businesses said that video provided a great return on investment. Videos can be made as cheaply or expensively as your budget and field call for, so the ROI scale slides flexibly. It doesn’t take a large budget to produce well-made, high-quality videos; filmmakers are shooting on their phones and editing digitally today, meaning you need only the know-how and expertise to put together great videos for any occasion and function.

Videos Establish Trust and Credibility

Every business needs to form consistent and unbreakable trust with their customers to increase sales and attract loyal, long-term clients. This trust allows companies to stop selling their products in a generalized way and start attracting customers through word of mouth and increased reputation within the industry. Great videos allow you to showcase the features and quality of your products and provide customers with a peace of mind unavailable with simple text-based content like articles and blogs.

Videos are Great for Increasing SEO

Videos are far more likely to show up on the front page of Google search results than text-based content – nearly fifty times more likely, in fact. Google’s algorithm searches for videos because of their “unique” content, and Google’s ownership of YouTube provides enhanced synergy between the two platforms. Video sitemaps allow you to add keywords and attract people from all parts of the globe, expanding the reach and scope of your company. Always make sure to upload your video to YouTube and your company’s website, along with filling out the title, description, and tags in a keyword-rich manner.

Videos are Great Teaching Tools

A new product or service launch is a great time to start making videos, as you can teach your clients the best practices to use what you’re selling. More than ninety per cent of users say they’ve watched an explainer video to learn more about a product or service and more than forty-five per cent of businesses who use video marketing say they have an explainer video on their homepage. These videos are great ways to connect with clients on both a factual and personal level, improving the perceived quality of the relationship and helping maintain customer loyalty. If your company doesn’t have the time or budget for live-action, try simple and cheap animation styles instead.

People Love to Share Videos

There are several popular platforms for sharing and hosting videos, and more are popping up every day. YouTube, Instagram, and Twitter or are just some of the platforms people use when they want to find information or entertainment in the form of videos. Furthermore, these platforms greatly encourage people to like and share what they’ve watched, increasing organic word of mouth, and helping your company branch out to new and exciting customer bases. Finally, the videos which are shared the most on social media are those which tap into the emotions of their clients, rather than just dry facts and figures.

Video marketing is being utilized by more companies every day. Videos are more engaging than text and are better for establishing trust within a userbase. SEO is always better developed when your company is producing videos, as they’re important to Google’s search algorithm and can be easily shared by millions of people on social platforms all over the globe.