Just what are cropmarks when it comes to printing? While “crop marks” might sound like something an extraterrestrial visitor would leave as a message, they are actually incredibly useful in the world of printing. In this blog, we’ll take a look at what crop marks are and why you want to use them in your...Read More

Just what is overprinting? There are many different terms in the printing industry. A lot of them can be confusing, especially if you’re not familiar with printing. One of these terms is an overprint. What does this mean? Is it when you print too many copies of a document? No, it isn’t that. But if...Read More

What Is The Difference Between RGB And CMYK Colours? There’s a lot to consider when it comes to print design. There’s cost, paper, the design itself, and there’s also the colour modes. When you’re choosing the colour mode for your project, you need to decide which is best for you. You might have heard of...Read More

How To Promote Your Shop Coming up with a strong marketing strategy is important for any business. Big or small. But for smaller businesses, it can be the difference between staying alive or shutting your doors. It can also be difficult for smaller shops that are operating on a shoestring budget. Many different marketing strategies...Read More

This blog post is essentially a Guide To Event Marketing. Even marketing can be a great way to promote your services and products to an audience. You can build your brand through interactions with your target audience. If you plan on marketing your brand at an event, there are ways to do it that will...Read More

Guerrilla marketing is a term that you’ve heard but might not fully understand. The term was coined in the 1984 book of the same name which was written by Jay Conrad Levison. It’s a style of marketing often used by smaller businesses because of its high impact and low costs. It’s an unconventional style of marketing...Read More

Backlit posters are just what your company needs to add that extra special something to your marketing campaign. Have you ever been to the movies and saw the “coming attractions” posters? These are backlit posters. They’re a great way to market your brand no matter what time of day. They’ll have a light effect in...Read More

PVC banners are a great way to promote your business. They are cost-effective and eye-catching. They are one of those forms of advertising that you see every day. Every time you’re out for a drive, there’s a good chance you see PVC banners. They are also known as vinyl banner or outdoor banners. They can...Read More

What Is Foamex? Many companies over the past few years left behind traditional print advertising to pursue other digital avenues, such as social media and pay per click campaigns. However, in recent years, some companies have started to return to the print advertising front, blending together both analogue and digital methods for forwarding their brand...Read More

Top Tips and Tricks for Designing a Menu Whether you’ve just opened a restaurant, or are a seasoned vet of the restaurant industry, menu design seems like a simple and intuitive concept. After all, everyone eats at restaurants and we’ve all seen thousands of menu types and designs. However, getting started on a menu can...Read More