A guide to branding basics

No matter the size of your company, branding basics is crucial to your success. Fonts, images, and colours all play a crucial part in identifying your brand. When you think of Asda you think green. When you think of Mcdonalds, you think red and yellow. These are companies that have successful brands.

You want to stand out against your competitors. Branding is the way to separate you from all of the other companies. Here is a guide to branding that will help you stand out from the crowd, and drive home more customers.

How Do You Build Your Brand?

When you start building your brand you need to ask yourself a few questions. How do you want consumers to think of your brand? How would you describe your brand? Make a list of keywords that will help define your brand.

These are the questions that will help you get started with building your brand identity. You need to consider what consumers will think when they visit your site. What do you offer that differs from your competition? Once you figure these things out, it will make the rest of the brand-building easier.

Research And Figure Out Your Brand Colours

Once you figure out your identity, you need to add colours to your brand. Find some inspiration online, or outside, and begin building a colour palette. Think about what your brand is trying to convey. What are you saying?

Your colours need to match the mood of your brand. By developing a colour palette you can pick and choose from a variety of different colours. This is the next step in developing your brand and separating yourself from the competition.

Choose A Typeface That Best Matches Your Brand

There’s a wide range of different fonts to choose from. You need to find the best one that matches your brand. There’s Serif, Sans Serif, Script, and Display. Within these fonts, there are many different options as well.

The length of your copy will determine the font you use. Your style of writing and the colour scheme of your site will all play a major factor in the fonts that you use.

Don’t overuse the different types of fonts. Choose two or three and stick with them. You don’t want too many as it distracts the readers.

Choose Images That Match Your Brand Identity

Again, it’s all about brand consistency. The images you choose need to match the typeface and colour scheme. These are all essentials to your branding image and you need to make sure that they all flow. Customer attention spans are short, and if things are in disarray they will move on to the next website.

Make sure that your filters synchronize with the rest of your site. Only upload high-resolution pictures. Blurry and pixelated pictures are instantly going to drive away traffic. It shows that your site isn’t professional. People will leave and find a website that has a more professional feel.

Everything needs to be synchronized. This will help your brand and give your brand a more professional feel.