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There are a lot of myths about Graphic Design. Graphic designers are one of the most common and seen professions in the world today.
We live in a visual world which greatly needs graphic designers and the skills they provide, but there are still a number of myths about the profession which leave people misinformed and scratching their head. Here are five common myths about graphic designers – who they are and what they do.
Graphic Design Doesn’t Require Any Money to Look Good
Graphic designers create visual art to forward a brand or piece of content which a company wants made. Like any other artistic endeavors, graphic design takes a substantial amount of time and skill to look great, so why do companies feel that graphic designers don’t deserve fair compensation?
Graphic designers are often asked if they can “throw something together,” but this completely misses the difficulty and meticulous attention to detail inherent in the job. It’s a tough job with many different facets to look impressive, and designers, in return, expect to be paid fairly for the work they do.
Graphic Design is Simply Sprucing Up an Image
While it’s true that concept creation is a relatively simple and fun part of the job, the experience of individual graphic designers will heavily determine the quality of their projects.
Men and women in the profession have been highly prepared, equipped with university training, knowledge of print and digital production, typography, and other skills which help them make incredibly informed decisions on every project they work on.
A great graphic designer won’t simply be revising or amending an existing image, but formulating a great and unique concept and executing it from beginning to end.
Graphic Design is a Popularity Contest
Many businesses today are trend-obsessed, chasing the latest craze or push in their fields. While great graphic designers certainly know about trends inside and outside of their industry, they’ll do much more than simply chase what everybody else is doing.
Graphic designers’ number one priority is designing content which both fits with your brand’s aesthetic and forwards the value of the product or service you’re advertising. They’ll make their content personalized and individualized, helping your brand stand out from the crowd.
Graphic Designers Know What You Want Intuitively
This is one of the biggest myths in any collaborative process. Graphic designers are great at conceptualizing designs based on the information your company gives them, but you must first give them this information for their creative juices to start flowing.
It’s important to develop clear and concise communication in any artistic field, as your input will heavily influence your designer’s creative decisions and artistic choices. It’s always a smart idea to give your designer an in-depth brief which states the purpose of the content and the desired reactions from consumers.
Graphic Designers Have Final Say in Their Designs
Much like video editors, graphic designers are highly skilled at what they do and will usually have the correct solution to a snag. However, also like editors, the process they’re involved in is collaborative and you are ultimately their boss.
Your company will have the final say on any piece of content created, and it’s okay to ask to see the design in multiple stages of its creation. As long as trust exists between you and your designer, they should be fine with showing you their work and detailing exactly what’s gone into the design so far and where it’s currently going.
Common Myths About Graphic Design
Trust in the creative process of your designer but understand that you have final say over the design.
Graphic design is one of the most important and prolific jobs of the 21st century. There are still myths associated with graphic designers, however, which your company should do its best to clear up.
Give your designer time, leeway, and appreciation for their efforts to foster a healthy and mutually beneficial relationship.
