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What Typefaces To Use
Choosing a font for your design can seem like an arduous task. There are many different types, and for the most part, it can be hard to tell the difference.
But don’t fret, choosing the right typeface doesn’t have to be difficult. You just need to think about your brand and how you want to convey your message. The font needs to be legible, and appealing to the eyes.
So how do you go about choosing a typeface for your brand?
Match Your Brand But Don’t Be Too Fancy
First thing first. The typeface that you use should match your brand. Go through different fonts and select one that would fit well with your brand’s identity. But don’t try to be too fancy.
Some companies believe that these eye-popping fonts are good and they attract the reader, but it has the reverse effect. It causes more of a distraction for the reader. It doesn’t come off as professional when you have fonts with a multitude of colours.
Stay simple, and picture yourself visiting a company website. What do you like about their fonts and what don’t you?
Check Your Mobile Device To Make Sure The Font Is Legible On A Small Screen
When choosing a font, check it out on a smaller device as well. Some fonts look great on a laptop but aren’t legible on an iPhone. This is extremely important for your brand’s image as many potential customers are searching for businesses on their mobile devices.
Choose Serif Or Sans
This is one of the first choices you’ll need to make. The deciding factor will be the length of your copy. Sans is nice for shorter copy, but Serif works wonder for longer copy. The user’s eyes have an easier time following along with Serif.
So if you plan on writing long-form copy, Serif is your best bet, but if you’re writing quick blurbs Sans is a nice font as well.
Safe Typefaces For Sans And Serif
Safe typefaces mean that they are supported by all major web browsers. These are the most commonly used fonts, and if you’re just starting out, these have already had proven success with readers.
For sans, you can use Arial, Tahoma, or Verdana. For Serif, Georgia, Lucida, or Times New Roman are your best bets. Try out these different fonts, and see which one works best for you and your brand.
Don’t Use Too Many Fonts
You can use two or three different fonts if there’s a specific reason for doing so. If you’re trying to convey a message that is helped by the use of a couple of different fonts, that’s fine. But don’t over-use it. Remember it’s about legibility and readability.
If you’re going to use a couple of different fonts, then make sure that they are different. If you’re using fonts that are too similar then just use the one. Each font needs to serve a specific purpose or else it’s pointless.
Check other websites, and see the different typefaces that are being used, and think about your brand identity. The font needs to match the image that you convey.
